Comparing this year’s research to the data from 2017, what are the big changes?
Responsibility for innovation and adopting new technology is now much more likely to be done by the IT department
This is likely a consequence of IT now being more likely to make strategic decisions
A result of these changes over the past year is that some other departments are less likely to be spending on IT, but some remain as likely as ever
In fact, other departments in general are now more likely to be spending, as fewer respondents tell us that it’s the IT department who use IT budget
And people in more junior roles are increasingly likely to be making IT buying decisions
As IT departments start building out a strategy for a better approach to technology, vendors and marketers need to understand the likely impact on them. Read our whitepaper for the full story