Who makes strategic decisions has changed. Who makes purchasing decisions has changed. How the companies think about disruptive trends like AI has changed. Even how IT is talked about at board level has changed
What do these changes mean for marketers and teams trying to sell technology products to big companies?
The webinar went out live on 27th November 2018
Watch the video:
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Listen to the audio recording by clicking the play button above or by pressing the ‘download’ link
Managing director of Vanson Bourne with market knowledge and experience from senior roles at GfK and YouGov